Four Big Facebook Mistakes that could Kill Your Business

Unless you have lived in a closet for the past ten years, you have probably heard by now that Facebook is one of the most effective ways to generate leads online.

Seems like every network marketer has heard about the glories of Facebook and started posting up a storm…only to fail miserable at lead generation and really annoy a lot of people.

Do not let this be you.

There is a wrong way and a right way to do Facebook marketing, and today I will help you avoid Four Big Mistakes marketers make when starting on Facebook.

First, do NOT self-promote.  No one cares about what you have to offer until they know you care about them.  To avoid falling into this trap, take the “lead with value” approach.  Actually converse with people on Facebook. Seek out folks that are having problems you can solve and offer them advice (succinctly worded) with the intent to solve their problem.  Do this as much as you can–every day.  Don’t worry about leaving a link to your fan page.  The more value you offer, the more people will seek you out and like your page.  When appropriate, give links to content you have compiled, or offers for products that give value.  (If you’re smart, these offers will also bring you affiliate commissions.)  This approach postures you as an expert, and not a slimy self-promoter.

The next mistake to avoid is failing to optimize your Ads.  Facebook ads can be a great tool (and there’s a whole strategy to that as well).  If you aren’t testing, tweaking and analyzing your ads, you’re letting leads slip through your fingers every minute of every day.  Failure is your best friend when it comes to Optimizing ads.  Figure out exactly what went wrong.  Create two ads that are only slightly different, run them both and see which one does better.  It’s called “split testing,” and it’s one of the best ways to optimize your ad campaigns.  Once you have an ad that really delivers, you’ll thank yourself for putting in the effort.

Facebook is a party, and if your fan page doesn’t have anything exciting on it, your fans will go somewhere else for a good time.  Too man y folks get on facebook to promote, and they forget that Facebook users want to connect and have a good time.  Make sure to provide content or links to content that is fascinating, hilarious, provocative (not tasteless) and fun.  This gives them a reason to come back day after day and share with their friends.

Which brings me to the biggest mistake of all when trying to build a following on Facebook:  Inconsistency.  If you fail to engage your fans on a daily basis, you cannot expect a Facebook Marketing strategy to work for you.  Think about it–have you ever checked in with someone on Facebook, only to find they haven’t posted anything in a week and a half?  After only a couple of weeks, you forget about them entirely and stop sharing their stuff, don’t you?  Don’t fall into this trap.  Be Consistent.

Like anything in life worth doing, succeeding with Facebook Marketing takes commitment, and consistency and effort.  Avoid these Four Mistakes, put in the effort it takes, and Facebook can become your go-to for lead after lead online.

Have you found a strategy that really works for generating leads on Facebook?  Let me know about it in the comments below!

Here’s a free webinar I found that showcases how one online marketer that built a 6 Figure income with Facebook.

Yours in Success,

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Middle Class Becoming Extinct: Deep Thoughts at the Pool

It was a long, frustrating day at work.

As I drove home in the car, all I could think about was how badly I wanted to jump into the pool and immerse myself in cool stillness… protect myself from the world as it were.

On the radio: more news stories about the next recession, the disappearing Middle Class and politicians a-plenty having something to say about it.

A while ago, Will and I got the heads up and started collecting gold and silver.  But what about the rest of the country?

What about all those other folks out there working at a job they hate to make money that they’re just going to spend on bills, bills, bills?  I had a plan to get out of debt–a clear goal.  I had light at the end of my tunnel.

But most of  America?  Nope.  These days, most people consider themselves lucky if they can keep a job or find a job.

…and then there’s people like me who resent having to waste the majority of their lives slaving away for huge companies that put the bottom line above the average worker.

I want to talk to you–the one who hates every moment of her day at work and can’t stand the drought in her bank account.  The one who’s pissed.  I’m talking to YOU.

Do you know what I realized as I floated in the pool that day?

 The world isn’t going to change until you change yourself.

I got out of that pool, went to my computer, made a phone call to someone I cared about and invited them to join us in our Opportunity.  Which I consider to be a journey out of this crazy economy–away from poverty–towards personal prosperity and the power to make a difference.

I took action.

Who runs this world?  I don’t pretend to know much about politics or government.  Frankly, they frustrate me.  But I do know this: right now, the world is run by a lot of very rich people who know how to influence people.

What if YOU were one of those people?  What could YOU do with the world?  What kind of Love could you inspire?  Who could you heal?  How could you transform and even dismantle industries that are toxic to us all?

If you’re angry at the world and/or your place in it, I want you to think of 5 things you would do to change the world if you had all the money and influence your heart desired.  Then, share this article on your Facebook wall and ask your friends what they would do.

Spread the love even more by tweeting this question:  “What would YOU do with Unlimited Money and Influence?”

I don’t know about you, but I’m sick of this crap.  I choose to live outside the box!

Peace,

Krista

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